\साथ [Saath]

JEWELLERY CAMPAIGN & BRAND IDEATION, 
2D & 3D design, photography, 2022

In continuation of Syn-Vios.

This is a jewellery catalogue that presents a line of both virtual and physical accessories created under the Syn-vios name known as Saath (in Hindi; referring to having companions or togetherness). Every accessory in this line has borrowed elements of flora or fauna that is relevant and important to India and its culture, and their builds have been inspired by traditional wedding jewellery. But regardless, they have been curated to fit people of all types regardless of race, gender, or ethnic background in both the virtual and physical forms.

Models:  Janani Senthil & Hiya Kadiwala